I meet with Businesses weekly that have a common theme when it comes to understanding event security versus having event staff that are mainly there to help with Crowd management. The type of event can help dictate what type of staff need to be present. Let’s say for example the staffing of a children’s event versus an event that will have alcohol present would look very different from a safety and staffing point of view. The children’s event may only need crowd management and the event with alcohol definitely needs a SLED officer presence. So here are some of the responsibilities of crowd management:
1. Parking lots—this is probably one of the most common areas that crowd management is utilized in the security staffing industry. This is your front line staff that help people with direction in parking and collecting parking tolls. These individuals can direct traffic in your parking lot BUT do not have any authority to direct traffic on the public roadways. They should be wearing vests and very visible for your event to help with parking issues and guiding people towards open spaces to help with traffic flow in your parking lot. Crowd Management also can help direct the event’s patrons to the correct entrance from this point. Helping with traffic flow after an event is very important also, if you’re going to direct them into the event you should also help them with the exit strategy for your event. No one likes an unorganized event once they’re ready to get home.
2. Guest Check In/Ticket Taking-Purchases--Crowd management can help with getting all your guests checked into the venue properly. Making sure the guests have their registration packets and are verified to attend the event are a couple of things they can help with. This is also a great point of having someone who can give out information about the event such as directions for ticket purchases or for an event with multiple locations to help with basic information such as parking and opening/closing times. They ARE NOT ALLOWED, however to perform bag searches. So if your event needs to check the bags of people entering the event they will require a SLED officer for that responsibility. Crowd management can be utilized by a present SLED officer to assist with bag searches but are not authorized to perform LEGAL bag searches on their own. SO ask yourself will I need a bag search upon arrival for my event and if the answer is yes you will need signs posted and SLED Officer/s.
3. Restricted areas--Keeping guests from entering areas that are not part of the event are common uses of Crowd Management. Having these individuals posted in an area that is off limits for guests is a good idea in that it keeps the site safe and no is confused about where they are allowed to be at the event. Crowd management would be ok with notifying people that an area is restricted BUT they could not arrest of detain anyone that violated the policy for the event because these staff members have not been trained in defense tactics. If you have an area that has valuables or equipment that requires protection then you should think more towards a SLED officer for that type of post.
These are few responsibilities that are more oriented towards Crowd management versus SLED officers. Obviously if you have alcohol at your event you need SLED certified officers. If you need someone to consult with about your event give us a call or shoot an email over and we’ll be glad to discuss your event and see what would work best for your event and budget.
Tammy Johnson, our CEO and serial entrepreneur, has over 20 years of hospitality experience. She writes about how a business can benefit from hiring a private security company.